What is the Nag factor?

When was the last time your kids bullied you? Was it in the grocery store for candy? Or was it while you were driving and they saw a McDonald’s and kept pestering you for a nice meal?

Source: Ketut Subiyanto / Pexels

The Cambridge Dictionary defines the bully’s power as “the ability of children to get their parents to buy something, asking for it over and over until they get it.” The power of plagues has also been called “the Nag factor”. According to Henry and Borzekowski (2011), “The Nag Factor” is the tendency of children, who are bombarded with messages from marketers, to tirelessly ask for promotional items. “(P.298)

Children use the power of bullying to persuade parents to buy them things they don’t really need. The annoyance factor not only causes parents to buy things, but is also used to manipulate parents into letting them do things that they would not normally do. A 2002 survey [by Lambert, Plunkett, and Wotowiec] describes that, “Among children aged 12 to 17, a child will, on average, repeatedly request an item about nine times, until their parent gives in and makes the purchase. A small fraction of pre-teens say they will ask more than 50 times for particular products. “

The new era of teen influencers on social networks

Anna Shvets / Pexels

Source: Anna Shvets / Pexels

A social influencer is someone who is paid to post a product on their social media accounts for hundreds of thousands to millions of subscribers. Children between the ages of eight and 12 spend an average of six hours a day on social media, compared to teens who spend an average of nine hours a day online. Social media influencers increase the likelihood that the bullying factor will increase and become an increasingly annoying problem for parents. “The business content these influencers post affects children’s attitudes and behaviors” (De Veirman, Hudders & Nelson, 2019).

Three types of harassment

Henry and Borzekowski (2011) recruited 64 mothers of children aged three to five. They calculated a stubborn overall score for each child. Harassment was then coded into one of three types:

  1. Juvenile throbbing.
  2. Argue to test the limits.
  3. Throbbing manipulative.

Bullying scores increased with age, but they found no difference between the bullying rates for boys and girls. The more commercial television that children watched was a good predictor of bullying.

According to the Kidfluence book on the Marketing Industry, harassment or harassment can be divided into two categories: “persistence” and “importance.” Nagging persistence (a plea that is repeated over and over again) n is not as effective as the more sophisticated “nagging importance.” The latter method appeals to parents’ desire to provide the best for their children and plays on any guilt they may have for not having enough time to. their children. ” (Smart Media, ND)

Operant conditioning 101

I would like to share with parents some of the basics of BF Skinner’s operant conditioning.

First of all: Almost everything can be learned.

This includes children who learn to nag and nag parents to get what they want.

Second: The most powerful tool in your behavioral toolkit is positive reinforcement.

Do you give in to your child’s troubles and give them what they want? If so, you are reinforcing the very behavior that you don’t want. This is difficult, but I suggest you remove yourself and your child from the situation to a neutral place without outside interference, wait for your child to calm down, and once they have calmed down, reward – him with praise and affection for calming down. Explain to him again what is your previously established rule regarding whining and whining. Now you are reinforcing the appropriate behavior that you want to see happen. Consistency on your part is extremely important.

Third: The second most powerful tool is to ignore inappropriate behavior.

Again, it’s hard to do, but it’s more powerful than most parents realize. If possible, ignore your child’s bullying. Go on with your business. Look the other way. Then, when your child is no longer bullying, give them positive verbal reinforcement to calm them down and behave appropriately.

Fourth: The punishment doesn’t work very well.

BF Skinner’s research clearly shows this. In many cases, this backfires on you by drawing more attention to the very behavior you are trying to put out.

Fifth: The reinforced intermittent behavior is the most difficult to extinguish.

If you positively reinforce the harassing and harassing behavior at times and ignore it at other times, the harassment will be very difficult to put out. A good example is the difference between vending machines and slot machines. They affect us differently.

In the case of a vending machine, every time I put in a dollar and hit the button, I expect to receive a coke. And if for some reason I don’t get the Coke, I don’t put another dollar in the machine. I simply quit. But isn’t that how a slot machine works now? There, I put dollar after dollar in the machine, even if I do not get anything out of it.

What machine do you imitate when your child is harassing? Is it the vending machine or the slot machine? If your behavior is like the vending machine, the begging will stop much faster. If every time he begs the same consequence occurs (immediately leaving the store and bringing him home without any purchase), the begging will stop much faster.

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